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About Us

Kia Dealer Direct is part of Border Cars. Border Cars is one of the leading motor retail groups in Ayrshire, South West Scotland and Cumbria with seven sites in Ayr, Dumfries, Stranraer, Carlisle and Workington.

Since 1977, 7 days a week, we have focused on providing a high quality service to customers. We work hard to be successful and have one set of core values at all our sites – treat customers and visitors the way we would expect to be treated ourselves. Everything else follows from this. We operate the following vehicle franchises, Mazda, Kia, Chrysler, Jeep, Fiat, Fiat Professional, Suzuki, Mitsubishi, Skoda and Ford. We have workshops, parts departments, body shops, a large rescue and recovery operation and a filling station and we have built up a wealth of experience over the years.

Founded in 1977 by Mike Fusco and with an uninterrupted history of growth and development, the business has an annual turnover in excess of £80 million and employs 298 staff.

As part of growing business, we also have an Internet Sales Team selling new and nearly new vehicles online. BC Jeep forms part of that department along with websites for BC Skoda, BC Mazda, Kia Dealer Direct, BC Fiat Professional and BC Mitsubishi. And Ford and Fiat are coming soon!

The Internet sites also offer an array of finance packages to suit your needs, Business or Personal.